Be honest, not impressive.
We’re not evaluating you. We’re trying to understand your situation. Candid answers lead to better conversations.
Be specific, not vague.
“We’re not growing fast enough” is vague. “Our CAC is rising 15% quarterly and we’re not sure if it’s channel saturation, messaging degradation, or wrong audience targeting” is specific.
It's okay to say "I don't know."
Not knowing is often the problem. If you don’t have an answer, say so, that’s useful information.
Take your time.
This isn’t a race. Most people spend 10-15 minutes on this. It’s worth the investment to have a focused conversation.
Your answers are private.
We’ll read them before our conversation. We won’t share them. We won’t add you to marketing lists without permission.